One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. Though Discover, Learn & Grow had a logo, it didn’t reflect the educational nature of the learning center. Parents and guardians needed to know that the business was a preschool program run by an expert with more than 25 years of experience in the field of education.
Branding is crucial when you want to increase your current business and generate more future business. A known established brand gets recognized easily and is able to bring more business to the company simply because its more known or famous in the niche. This makes it a more attractive choice to the customers, thereby bringing their business due to a unique positioning in the market.
Just as people are more likely to purchase from a business that appears polished and legitimate, families need to feel comfortable before committing to a child care program. The Deluxe team used the business’s new logo on business cards, staff T-shirts and the outside of the building to give the business the professional image it deserved. Passersby and others who encounter the logo can now easily identify the business as a trusted center for education in the community.